Search Engine Optimisation

Why can’t we be found in Google?

Search Engine MarketingAs you’d expect, this is the most popular question from website owners we speak to! I suppose the first question in reply would be “does your website deserve to be Number 1?” If your answer is “yes”, eg your content is much more worthy than your competitors, then we have a chance to make it Number 1. Often you will find poor quality websites commanding high positions, this is short lived as Google will always find spammy websites eventually and banish them into cyberspace.

There are many factors which determine your search ranking and most of it is common sense – Making your website search engine friendly; Providing good relevant content; Keeping your content up-to-date; Being linked from other worthy website; Actually mentioning your keywords in your text and so on.

For a website to reach high rankings in the major search engines – Google, Bing and Yahoo! – it needs to be optimised in order to squeeze every little bit of advantage you can get from it.

When a search engine adds your website to its database, it takes into account your website content, popularity as well as selected information within the code that makes up your web pages.

Optimising your website includes many techniques including optimising page titles, descriptions, keywords and image alt tags to ensure that relevant information is supplied and displayed on your search engine listings.

These techniques are collectively known as Search Engine Optimisation or SEO.

Optimise your website for improved results

Better optimisation brings more potential customers to you, it’s that simple!

If you want people to find your business on the web, you need to achieve good rankings on Google and the major search engines.

Search Engines send out their ‘spiders’ or ‘crawlers’ which look right across the web, collecting information on all the websites which they find. This information is stored in the search engines’ database and forms the core search results that are shown when a visitor to the search engine types in a search request.

These search results are shown in order, based on relevance, so the websites / pages that are most relevant to the search term are shown first. It is therefore extremely important that you appear as close to the top as possible for the types of search terms that your potential customers would be putting in, otherwise they just won’t find you.

Our Search Engine Optimisation service

Taking steps to achieve your full potential

EQ MEDIA offer a full Search Engine Optimisation (SEO) service that can be included in a website design package or used with an existing website.

We can work with you to ascertain the direction you wish to travel and we can advise the best way to move forward. Once we have established where you would like to go, we will put our SEO knowledge and experience to good use by fully optimising your website to push it upwards in the search engine rankings.

EQ MEDIA will discuss your requirements and suggest the best route for you. We can offer a full package to give you all the benefits of comprehensive Search Engine Optimisation, or offer individual services as you need them.

These services include:

  • Initial consultation and ongoing liaison with an SEO Professional.
  • Analysis of your new or existing website design, structure and current Search Engine Optimisation.
  • Analysis of your current website ranking on the major search engines with focus on Google.
  • Analysis of your competitors website ranking on the major search engines with focus on Google.
  • Creation of a shortlist of highly optimised search terms that reflect your business offering.
  • Full optimisation of your website images, keywords, descriptions and ALT tags
  • Full reporting of your website progress within the main search engines, including competitor comparison.

What do EQ MEDIA do?

EQ MEDIA will discuss your business objectives with you and offer a solution based on your timescale, budget and targets.

We will not try to sell you more than you need and will offer impartial advice on how and when you should consider extra works.

We will optimise your website in-house and will not use unethical methods to achieve results. All work will be undertaken by experienced SEO consultants.

What do you do?

Once we have spoken with you and decided a plan of action. We will ask you to compile a list of very specific keywords and keyphrases that your potential customers are likely to put into search engines to find what you are offering. These may include product names, service description or similar phrases that are relevant to you business.

This shortlist will be the foundation that we build upon, so it is important that you decide on the most relevant words and phrases. Don’t worry, we can advise on this!

Once you have supplied us with your keywrod and keyphrase list, we can begin work, based on our agreed timeframe and plan of action.

How much does it cost?

We deal with a wide range of businesses all with different budgets. Our Search Engine Optimisation services are created in a modular fashion so that we can provide you a plan on budget to best meet your objectives. Therefore all projects are quoted individually.

Taking the first step

If you are interested in optimising your website and improving your visibility on Google, Yahoo! and Bing, then call us on 01892 723 218. We will talk to you and if required, arrange a time to meet you and discuss your requirements.

You will find our staff friendly, knowledgeable and keen to help. We always go the extra mile for our clients.

Call 01892 723 218 to discuss your search engine optimisation project