Search Engine Marketing

Increase your visibility!

search engine marketingSearch Engine Marketing, (SEM), is a form of Internet marketing that promotes websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion.

Search Engine Optimisation (SEO) ‘optimises’ website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website.