Email Marketing

One of the great things about email marketing is that it's measurable. With one click, you can see who opened your email, what links they visited, and who they sent it to.

Email marketing is now considered to be the most powerful marketing tool available. It is easy, effective, and highly affordable way to get your message out.

We offer a system which helps you create high-impact, professional-looking emails – fast and with no technical expertise – and build strong, successful, and lasting relationships with your customers, clients, or members.

Click here to have a look at our Email Marketing System

With our Email Marketing System, you can:

• Choose from more than 160 HTML email customisable templates – or create we'll your own from scratch
• Create highly visual, graphically compelling email newsletters and promotions in just minutes with our step-by-step Email Wizard
• Drive more traffic to your website with focused, targeted email communications
• Build and manage your email list – import existing customer lists, add names individually, or capture contact information from website visitors
• Measure your email campaign results instantly – check click-through rates, review new subscribers, and see who opened and clicked on each link.
• Communicate with your audience with confidence, knowing that our system will take care of getting your email delivered and CAN-SPAM compliance.

Discover how the power of Email Marketing can help you better connect with your customers or members, nurture your relationships and grow your organisation.

Email Marketing Tips

If you are already using our email system, here are some easy tips that can help to increase your open and click-through rates.

• Take a look at your subject line.
  Is it short and to the point (eg between 30 and 40 characters, and no more than 5-8 words)? Does it incorporate a specific benefit?
• Consider your delivery day and/or time.
  You may want to try different days/times to see learn what is best for your particular audience.
• Evaluate your list.
  Consider the age of the list and the list quality - how were the names collected and how long ago?
• Create a sense of urgency.
  Limit the offer to a specific time period or a certain number of customers (e.g. first 50 customers).
• Review the messages within your email.
  Are you using simple words, short phrases, and paragraphs? Are you explaining a specific benefit that the recipient can relate to? Are the messages timely and relevant to the needs of the recipient?
• Receiving high unsubscribe numbers?
  If you are losing more than .5% of your subscribers per month, you may be over-communicating with your audience, or not targeting them the right way. You'll want to take a look at all the elements of your campaign and make adjustments.

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To discuss getting started in eMail Marketing call 0800 043 07 64