Microsoft keen to replace Google with Bing on Firefox
The newly-renewed search deal between Google and Firefox reports that Google will send a minimum of £191 million to Mozilla every year.
Microsoft were keen to replace Google with Bing as the default search engine on the Firefox homepage. Its bid is reported to have been aggressive but couldn’t out-do the dominant search engine.
Yahoo is also reported to have been interested but could not compete financially.
The new £191 million deal is significantly higher than previous agreements between Mozilla and Google.
This shows there is a developing battle between the search engines – Google wants to keep its dominance as so many of its other products rely on its search traffic, while Microsoft’s Bing is pouring money into increasing its share.
Firefox is the only major search engine agnostic browser and valuable online real estate despite its declining users – but it’s Google’s for now and for the three years to come.